What is SEO?


  SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings. In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages.  In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them. SEO goes way beyond the Keyword…

  • On site and off site
  • Knowledge graphs
  • Maps
  • Social optimization
  • Wiki pages
  • Sitemaps
  • Merchant center
  • Reputation management
  • And so much more...

How important are online reviews?



84% trust online reviews as much as friends & 91% of people read online reviews. Listen, ask questions, and then validate the customer's  feelings. Say, for example, "It must have been frustrating for you to not be able to...."Then focus on solving the problem, confident  that you know not only understand the problem, but what the customer really needs. Once the customer is happy, we politely ask them to edit their rating.” Inc.

0 – 5: Detractors

6 -7: Neutrals

8 – 10: Promoters

Today's Customer Journey


 Today's customer journey is has changed from the traditional model of the past. The stimulus and branding model still holds true but after the consumer sees or hears an ad for what they would be interested in their entire behavior changes. Today the consumer will now go directly to a device to look up the product to learn more about the product and in addition will also look for online reviews and ratings in regards to the product or service prior to walking into a store to touch and feel the product. We know realize that the first moment of truth is moving away from traditional brick and mortar and more towards online research and purchase. Furthermore the second moment of truth is also affected as consumers today will not only decide if they like the product and might use it again but they will also express their approval or dissatisfaction with the product online (review sites, social, etc)